The Effect of COVID-19 on Beauty Trends

2020 has dramatically changed the usual way of life and transformed entire life spheres – including fashion and beauty. We have already talked about clothes more than once: comfortable clothing items and shoes are trendy, making you feel at home. But not everything is clear with the beauty sphere. We will tell you which beauty trends have become the main ones in the pandemic era – and will stay relevant for a long time.

Skincare

Our skincare has changed the most. We would often visit salons, and the masters did the procedures. During the lockdown, everyone had to make homemade nourishing masks from improvised materials at least once and tried to do a facial massage using video tutorials on YouTube.

Therefore, the demand for home care products and gadgets, such as facial massagers, has grown tremendously. There is still a vivid trend that more and more people are trying to provide salon care at home.

Besides, our care has changed due to the constant wearing of masks, which caused a boom in skin diseases, leading to a particular term coined – maskne.

Makeup

At the same time, interest in decorative cosmetics has not diminished too much, even though many people were forced to spend almost the whole year at home. However, Zoom meetings that have become our new reality have not canceled the need to look good.

Also, the encouraging trend of this year in makeup is the emphasis on the eyes and eyebrows. It appeared for apparent reasons: when one half of the face is hidden by a medical mask, the second must be more expressive.

Manicure trends of 2020-2021

Of course, the year without salons affected our nails as well. Having spent a lot of time without coating, many people fell in love with their healthy and natural nails and abandoned shellac products altogether. Others have learned to do their manicure at home – and this is another hot beauty trend of the past year.

However, with the termination of lockdown, many ladies rushed to their nail artists. It seems that along with the natural manicure, the brightest trends one can imagine will be popular in 2021.

Of course, they will! After all, we’ve been missing the long nails with the designs we can never make at home.